Sam Renouf, CEO of the Professional Triathlete’s Organisation and former pro athlete, dives into the transformative ideas shaping triathlon today. He reveals how the Collins Cup is validating the sport's potential, akin to UFC’s rise through storytelling and rivalries. Sam discusses the increased prize money boosting pro livelihoods and inviting age groupers to compete alongside elites. He also highlights the expansion of the PTO Tour with exciting new events and the importance of engaging fan experiences and team spirit in triathlons.
57:45
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
insights INSIGHT
Season-Long Narratives Grow Fans
The PTO's core thesis: bring the very best triathletes together on a high-profile stage to create season-long narratives and fan engagement.
That consistent head-to-head competition is what sports like F1 and tennis use to build audiences, and triathlon lacked it outside of Kona.
question_answer ANECDOTE
Jan Frodeno's Team-Driven Sprint
At the Collins Cup Jan Frodeno sprinted to the line even when he typically didn't need to, driven by team-point incentives.
That showed athletes would fully compete for team formats and that team incentives produced dramatic racing.
insights INSIGHT
Storytelling Drives Mainstream Interest
The PTO models its media and athlete storytelling approach on UFC, investing heavily in athlete profiles and rivalries to attract casual viewers.
Showcasing who triathletes are makes non-triathlon fans care and boosts broadcast value and sponsorship.
Get the Snipd Podcast app to discover more snips from this episode
Sam Renouf is the CEO of the Professional Triathlete’s Organisation. We talk to him to hear about the success of the Collins’ Cup in 2021, the impact of increasing prize money on the Pro field, the launch of the new PTO Tour events, and hear how the PTO are opening up their races to Age Groupers this year.
Sponsors
precisionfuelandhydration.com
This show is brought to you by Precision Fuel & Hydration, who have a range of tools and products to help you personalise your fuelling and hydration strategy so that you can perform at your best.
Long time listeners of the show will know them as “Precision Hydration”, but they’ve changed their name to reflect the fact that they’ve been helping athletes nail both aspects of their performance for a long time now.
Everyone sweats differently and the amount of fuel we require varies depending on factors like the duration and intensity of our activity, so a one-size-fits-all approach to fuelling and hydration just doesn’t cut it. Head to precisionfuelandhydration.com and use their free online Sweat Test and Quick Carb Calculator to understand your fluid, electrolyte and carbohydrate needs during training and racing. Then book a free one-to-one video consultation with the team to refine your hydration and fuelling strategy for your next race.
As a listener of the show you can get 15% off your first order of fuelling and hydration products - listen to the show for the discount code!
Quick Carb Calculator
Free online Sweat Test
Book a free 20-minute hydration and fueling strategy video consultation
Didn't catch the discount code to get 15% off your first order of fueling and hydration products, drop Andy and the team an email at hello@precisionhydration.com and they'll be happy to help you
Like what you heard in this interview? Join hundreds of other age group triathletes making the most of their limited training time, training with Team OxygenAddict! http://team.oxygenaddict.com - The most comprehensive triathlon coaching program for busy age groupers. To find out more, You can book a zoom, phone or skype call with Rob or the Team here
Join the Oxygenaddict Triathlon Community page on facebook here: https://www.facebook.com/groups/666558563716897/
Listen on Spotify: http://bit.ly/OATriPodSpotify
Listen on iTunes: http://bit.ly/OATriPodiTunes
Oxygenaddict Triathlon Podcast