two & a half gamers Influencer Marketing in mobile games actually explained by Marion Balinoff
Influencer marketing in mobile gaming is growing fast, but most campaigns still fail. Not because creators are bad or games are weak. The real problem is setup.
In this episode of Two and a Half Gamers, Marion breaks down the real execution framework behind profitable influencer campaigns. From defining goals and calculating budgets to choosing the right creators and measuring organic uplift, this episode is a practical guide built on real campaign experience.
You will learn why organic traffic matters more than tracked installs, how to calculate the minimum views needed to see impact, and why influencer vertical testing should follow strict profitability ratios.
If you are running influencer marketing or planning to test it as a UA channel, this episode gives you the playbook.
🧠 Key Takeaway
Influencer marketing is not only about creators. It is about math, timing, and execution discipline.
This episode is brought to you by Potensus. If you're a mobile game publisher tired of leaving money on the table - listen up.
Potensus is a premium ad network built by people who've actually been on both sides of this industry - game publishers, agencies, and successful exits. They get it.
Here's the thing - Potensus has direct deals with Amazon, Apple, Coca-Cola, Vodafone. Not programmatic. Direct. Those budgets land in your game at premium CPMs, no middleman tax.
And they handle everything with their in-house team. PLUS they're partnered with PlayableMaker WINK WINK - so they'll take a brand's YouTube video or a static banner and actually turn it into a playable ad or rewarded video. Proper interactive format, built for gaming inventory. Brands getting a gaming-native creative, publishers getting higher CPMs. Everyone wins.
Head to potensus.com to get started or check their creative portfolio here
https://vimeo.com/showcase/12093300?fl=so&fe=fs
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Podcast host: Marion Balinoff
https://www.linkedin.com/in/marion-balinoff/
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Influencer marketing reality check
04:10 Defining goals
06:40 Organic uplift as the real KPI
09:10 Budget math and required view volume
12:20 Why YouTube works best for UA
15:00 Choosing the right creator vertical
18:20 Finding influencers and outreach strategy
21:10 Pricing models and profitability logic
24:30 Measuring results and scaling campaigns
27:00 Final lessons for UA teams
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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