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From Soccer to Sales
- Brothers Louise and Fonzi transitioned from soccer to entrepreneurship including selling stickers and T-shirts.
- They learned sales and marketing skills through various businesses over seven years.
Empathy Boosts Sales Success
- Sales success improves dramatically when you take the perspective of the buyer.
- Empathizing helps find solutions that satisfy both sides in negotiations.
Use Mimicry to Gain Trust
- Mimicking the tone and body language of your buyer increases trust and sales.
- Customers feel more satisfied and buy more when sellers subtly match their behavior.