Affiliate Marketing & Side Hustles on the Doug.Show

$60K in TWO Months, Local Newsletter Success - Jas - Winnipeg Digest - DS541

8 snips
Dec 9, 2024
Guest
Jas (Winnipeg Digest)
Jas, the 23-year-old founder of Winnipeg Digest, shares his inspiring journey from flipping shoes to launching a flourishing local newsletter. In just eight months, he amassed 16,000 email subscribers and secured $60,000 in sponsorships. Jas discusses his monetization strategies, focusing on annual deals and social media growth. He highlights the simplicity of his business model and encourages others to dive into local newsletters, sharing insights on audience engagement and effective advertising while brilliantly balancing personal touch with community features.
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INSIGHT

Email Ads Beat Traditional Print For Measurability

  • Newsletter ads are simple image-and-text sections and tracking opens/clicks is a stronger sell than print ads.
  • Jas writes cohesive ad copy for clients and tracks multiple links to prove engagement.
ADVICE

Grow Multi-Platform Reach

  • Build your local newsletter audience across platforms — Instagram, TikTok, Facebook — not just email.
  • Package multi-platform deals to appeal to advertisers who value social reach as well as email.
ADVICE

Run Local Facebook Ads With Simple Creatives

  • Use highly local, simple Facebook ad creatives showcasing city landmarks and a clear signup benefit to acquire subscribers cheaply.
  • Expect most signups from Facebook ads and aim for around CA$1 per subscriber initially.
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