The Tech Savvy Lawyer 🎙️ Ep. 113 - How Seth Price Scaled a 50-Lawyer Firm and Digital Agency: Tech, Cloud, and the Future of Legal Marketing!
Jun 10, 2025
Seth Price, founding partner of Price Benowitz LLP and CEO of BluShark Digital, shares his expertise in scaling law firms using cloud technologies. He discusses essential tools like Salesforce, Clio, and Smart Advocate for case management and marketing automation. Seth emphasizes the evolution of digital marketing for lawyers, focusing on content, SEO, and the growing influence of local reviews. He also offers insightful tips on interpreting Google Analytics and stresses the importance of future-proofing technology in legal practices.
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Early Cloud Migration
- Seth moved everything to the cloud early because he couldn't afford strong in-house IT and wanted third parties responsible for security.
- He uses basic Dell desktops and cloud services so local machines just access cloud-hosted systems.
Choose One Scalable Platform
- Pick a scalable legal platform and stick with it rather than switching often.
- Build processes around your chosen stack (Clio, SmartAdvocate, Salesforce) to run the firm efficiently.
Pixel For Google-Centric Workflows
- Seth uses a Google Pixel because much of his work relies on Google products and he prefers testing across platforms.
- His team tests digital marketing on both Android and iPhone to ensure mobile compatibility.