Fiction Writing Made Easy with Savannah Gilbo | How to Write a Novel & Writing Advice

#244. How to Create Characters Readers Will Love (5 Essential Elements)

7 snips
Apr 21, 2026
A guide to building characters that spark real reader investment. Short segments on creating a clear, specific goal and why vague desires fail. A look at personal stakes versus scale and how inner conflict becomes irresistible. Practical notes on agency and how a unique worldview shaped by history makes a protagonist unforgettable.
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INSIGHT

Investment Beats Likability

  • Reader investment comes from specific structural elements, not likability or relatability.
  • Savannah Gilbo names five elements that must work together to make characters unforgettable.
ADVICE

Write A Specific Goal And Why

  • Give your character a specific goal and the motivating why that only they would have.
  • Example: Kaz in Six of Crows wants to pull off a heist specifically to destroy the man responsible for his brother's death.
ADVICE

Make Stakes Personal Not Just Big

  • Define stakes that are personal and specific, on both external and internal levels.
  • Example: Katniss faces external losses (life, Prim, Peeta) and internal losses (her capacity to form attachments), which heighten investment.
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