Content Strategy Insights Katariina Kari: Knowledge Graph and Ontology Practice at IKEA
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Oct 10, 2023 Katariina Kari, an Engineer at IKEA, discusses the use of ontologies and knowledge graphs to drive applications and streamline processes. She explores the benefits of using ontology and knowledge graphs like RDF, emphasizing their role in sharing human knowledge. Kari also emphasizes the importance of human involvement in building AI and grounding technology in humanities and social sciences.
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Ontology Is Reasoning Not Just Structure
- Ontology is a richer data model that encodes class hierarchies and reasoning so one stated fact can imply many others.
- Katarina contrasts ontology with simple data models and links it back to description logic and the Semantic Web standards.
Shared IKEA Graph Powered Recommendations And Vision
- IKEA built a shared interior-design repository so sofa purchases trigger recommendations for cushions, throws, and cleaning tools.
- A separate computer-vision team reused the same graph to narrow possible objects in photos, improving their model accuracy.
Give Experts Visual Tools To Author Knowledge
- Democratize graph editing with visual authoring so nontechnical subject-matter experts can add nodes and edges directly.
- IKEA built canvas-style tooling so a decades-long visual merchandiser can express interior-design facts without coding.