Relentless #46 - Noor Siddiqui, Founder & CEO of Orchid
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Sep 11, 2025 
Noor Siddiqui, the Founder and CEO of Orchid, pioneers innovative embryo screening technology aimed at safeguarding unborn children. She discusses the emotional journeys of families navigating reproductive health and the vital need for equitable access to genetic screening. The conversation dives into the complexities of IVF and how patient demands can drive technological advancements. Noor also shares personal insights on overcoming challenges in entrepreneurship and the societal shifts surrounding genetics and reproductive choices.
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Screening Prevents Costly Catastrophes
- Preventing catastrophic neonatal outcomes by screening embryos can be cost-effective for insurers and employers.
- Avoiding NICU stays and genetic catastrophes produces large economic and human benefits.
Meaning From Healthy Pregnancies
- Noor describes receiving baby photos and messages from families who avoided catastrophic outcomes thanks to ORCHID.
- She finds enabling healthy pregnancies the most meaningful result of her work.
Vote With Your Feet To Drive Change
- Clinics change when patients vote with their feet and demand better care.
- If you want new options, push your provider or switch to a clinic that offers embryo screening.