Deep Dive with Ali Abdaal

How To Build A Million Dollar Marketing Agency In 1 Year - Carrie Rose (Rise at Seven)

259 snips
Mar 30, 2023
Guest
Carrie Rose
Carrie Rose, co-founder and CEO of the innovative marketing agency Rise at Seven, shares her remarkable journey from a challenging upbringing to building a $9 million business in just three years. She reveals invaluable insights on crafting compelling pitches and securing investments. Carrie discusses overcoming grief, the importance of community, and how meaningful connections can drive success. She also emphasizes ethical marketing and the necessity of standing out in a crowded industry, inspiring listeners with her down-to-earth attitude and practical advice.
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ADVICE

Targeting Journalists

  • Do your research on journalists and target your pitches strategically based on their past coverage.
  • Guess journalists' emails if necessary; it's often firstname.lastname@publication.com.
INSIGHT

Brand Building

  • Effective marketing builds brand demand so customers come to you, reducing reliance on paid advertising.
  • Create memorable content that stands out, like a 'purple cow', to capture attention in a saturated market.
ANECDOTE

John Lewis Ad Inspiration

  • Carrie noticed John Lewis' Christmas ad drove demand for pianos but they didn't capitalize on it.
  • This led to her agency's concept: bridging creative advertising with digital performance to capture generated demand.
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