Dr. Americus Reed II - Identity, Branding, Marketing and More!

Dr. Americus Reed II, the Hip Hop Prof. He’s the Whitney M. Young Jr., Professor of Marketing at the Wharton School, University of Pennsylvania, where he has served on faculty since 2000. He is the go-to expert when it comes to the intricacies of marketing, branding, and identity.  In this interview, he shares how social identity, social influence, values, attitudes and judgments interact in shaping purchase decisions and consumer behavior, but from a social psychology point of view.

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If you are a current or future health & wellness coach, please check out our Health & Wellness Coaching Community on Facebook: https://www.facebook.com/groups/278207545599218.  This is a wonderful group if you are looking for encouragement, ideas, resources and more.