The Pro Church Tools Show with Brady Shearer Surviving the Newest Updates to Church Social Media
17 snips
Jan 28, 2026 They unpack the chaos of unpredictable social reach and why old metrics no longer work. They explain a three-audience framework for tailoring posts to congregation, discovery, and evaluators. They talk about why regular content builds credibility and recommend a revised no-weeks-off publishing approach. They offer mindset shifts and practical tracking tips to stay sane amid volatile social trends.
AI Snips
Chapters
Transcript
Episode notes
A Week Of Wild Instagram Swings
- Brady shared a recent week of Instagram reach showing extreme variance across six posts.
- One post hit 1.1 million views while others ranged from 16k to 70k, illustrating the algorithmic lottery.
The Three Audiences Framework
- Social posts must serve three distinct audiences: followers, discovery, and evaluators.
- A single post can serve all three, but each audience has different success metrics and expectations.
Content Functions As Credibility
- Evaluators are people actively researching your church who judge credibility from recent activity.
- For them, recent content and signs of life matter more than high view counts from months ago.