Business Karaoke Podcast with Brittany Arthur The facilitator experience is also an experience; the remote work hero with Jakob Knutzen
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Mar 11, 2022 Jakob Knutzen, Co-founder and CEO of Butter, shares insights from his journey in building the platform for remote workshops. He discusses lessons learned from his startup failures and the importance of focusing on facilitators' needs in virtual settings. Jakob explains how Butter translates in-person workshop rituals to digital experiences, emphasizing user engagement. They also dive into the challenges of remote collaboration, the role of feedback in growth, and the evolving dynamics of work in the digital age.
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Startup Failure That Led To Butter
- Jakob recounts building StreamClocks (a Twitch discovery product) and shutting it down in early 2020 after it failed to find product-market fit.
- That failure taught him to obsess over real user problems and influenced how Butter was founded.
Facilitators Are The Underserved User
- While researching remote work in early 2020, Jakob realized facilitators—not participants—faced the biggest pain during workshops.
- That insight redirected product focus toward easing facilitator technical overload and improving session energy.
Eliminate Facilitator Tech Juggle
- Reduce facilitator multitasking by consolidating tools and workflows into one interface.
- Free the facilitator from tech juggling so they can fully focus on delivering the session.