LEADING BRANDS® — Wavebreak Podcast The $30M Playbook: 2025 Email + SMS Strategies That Maximize Profit
May 28, 2025
Discover the email and SMS strategies that are raking in over $30 million for top brands in 2025. Learn why these channels are crucial amidst rising costs and market changes. Dive into segmentation techniques and the importance of optimizing automated flows for higher revenue. Explore innovative SMS tactics and how to improve deliverability. Plus, find out how quizzes can collect valuable data, and why prioritizing retention beats chasing new customers. Get insights into building effective loyalty programs that resonate with consumer psychology.
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Make Click Rate Your North Star
- Use click rate as your primary engagement metric in a post-iOS world instead of inflated opens.
- Continuously test creative and simplify layouts to double click rates and site visits.
Segment By RFM, Not Just Recency
- Implement RFM segmentation (recency, frequency, monetary) to tailor messaging across lifecycle stages.
- Align campaigns to customer journey segments like champions or at-risk buyers instead of generic time-based segments.
Rebuild Flows To Match Today's Customers
- Rebuild and update automated flows regularly to match current consumer expectations and behavior.
- Optimizing flows can triple flow revenue within 90 days without list growth.