The Longer Game Season 2 Episode 5: The Art & Science of Breaking, Retail, and Building a Brand
Every business starts with an idea. And it's easy to get jazzed up about that idea, so much so that you've forget to properly plan ahead for what you're going to need to make that happen. We're talking capital and runway. In this epsidoe, the 2nd most popular breakdancer off Wall Street, Kenny Jen, and I talk about what brands need to think about when prepping to launch and how you can succeed. Going big isn't necessarily the answer. In fact, in may be the opposite of that. Kenny's vast experience in everything from his current role of providing CFO Services to Consumer & Retail brands to product creation and retail strategy for Cannabis brands in LA give him a unique perspective that's hella fresh.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Kenny Jen. Kenny Jen is a member of Pilot’s CFO Services where he advises consumer & retail startups of various stages on finance, fundraising & strategy. Prior to Pilot, Kenny managed product development, supply chain, and strategic finance for a consumer goods startup in Los Angeles and before that, he was an investment associate at a consumer venture capital fund. Kenny has consulted companies across a wide range of industries including health & wellness, CPG, marketplaces, and retail. You can find him at... Website: Pilot.com Find him on LinkedIn: https://www.linkedin.com/in/kenny-jen-84331351/ Find them on Instagram: @kennyyjen Find them on Facebook: https://www.facebook.com/kenny.jen.9 Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ