186. Storytelling for Social Impact + Building Narrative Intelligence - John Trybus

Meet John. He's got a couple of titles: social impact professor, executive director of Georgetown University's Center for Social Impact Communications, 🐵Jane Goodall's personal advisor, and a social strategist, just to name a few. He's breaking down the key elements of nonprofit storytelling and teaching us how to embrace a story's blur. No shock he's bringing incredible stories to this convo. Tune in🎧

EPISODE HIGHLIGHTS

• John’s story and journey to where he is today (3:00)
• John’s research around storytelling (10:00)
• The 5 essential building blocks of compelling stories (14:00)
• Formal vs. informal storytelling (19:00)
• Thinking of storytelling as an ecosystem (22:00)
• An applied example from John’s work (24:00)
• “Embracing the Blur” for deeper social impact (35:00)
• A powerful moment of philanthropy in John’s life (39:00)
• John’s One Good Thing: Experiment. Try different things. (47:00)

For more information and episode details visit: www.weareforgood.com/episode/186

The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!

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