Design Discipline Andres Jasso
Dec 23, 2024
Andres Jasso is the Founder and Creative Director of ALL HANDS, a design studio in San Antonio, Texas. With over 12 years of design experience, he shares his entrepreneurial journey, transitioning from a classical music background to graphic design. They discuss the innovative SAFEHOUSE membership lounge, emphasizing community over data in business. Andres also highlights the evolution of coffee culture, exploring artisanal trends and unique experiences. He reflects on design's impact on personal identity and the importance of collaborations in building community.
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Sustainability and Partnership
- Integrate different business models to ensure sustainability, like Andres Jasso did with Oak & Saint (public) and Safehouse (membership).
- Make staff partners by offering equity for increased involvement and responsibility, similar to practices in the tech industry.
Community-Centric Design
- Prioritize the community over aesthetics. Design a neutral, modular space that complements the community's culture.
- The space's design should not overshadow the individuals and interactions within it.
DIY Design
- Andres Jasso built custom furniture for Safehouse, sourcing materials directly and saving significantly compared to retail prices.
- He found a large stone for $175 and a quartz tabletop remnant for $50, embodying a resourceful design approach.