For apparel sales, under the pandemic, different items are suffering different fates. Swimwear sales are at a halt, while lingerie and sleepwear are doing much better.
Morgan Lane knows this first-hand, specializing in all three of these categories.
"Fall orders, for the most part, were being received in February. And for stores that are getting their budgets canceled, because they can't be selling right now, the first thing they're going to cancel is fall. They know it's not in production yet," founder Morgan Curtis said on the Glossy Podcast. "There's going to be a big gap between probably June and October, where there isn't that much newness, at least in the retail world -- from everyone."
Curtis talked about which parts of her global supply chain have seen the most slowdown, how to promote products online without leaving home and what a difference it makes to have well-timed product placement in a "Trolls" music video.
The Glossy Podcast