
Pear Healthcare Playbook
Lessons from Sam Holliday, CEO and Co-Founder of Oshi Health, on Building a Virtual GI Center of Excellence
Apr 1, 2025
Sam Holliday, CEO and Co-Founder of Oshi Health, is redefining gastrointestinal care through his innovative virtual GI center. He discusses the integration of multidisciplinary teams and evidence-based practices to enhance patient outcomes. Sam highlights the importance of holistic health approaches, addressing the gut-brain connection, and mental health in treatment. He also shares insights on tackling workforce shortages in gastroenterology and the strategic funding that fueled Oshi's growth, all while ensuring accessible, high-quality care for patients.
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Outcome-Tied Reimbursement Model
- Linking reimbursement to patient engagement and outcomes incentivizes value-driven care.
- Using a case rate with milestone payments tied to symptom control aligns economics and care quality.
Understanding Patient Segments
- Different patient segments seek virtual GI care for faster access, multidisciplinary support, or between-visit needs.
- Communicate how virtual care complements or enhances local GI care to engage those groups.
Partnering with Local GI Practices
- Partnering with local GI practices relieves their workload and supports their core procedures.
- Broad payer contracts ease integration and increase provider trust in virtual GI services.

