The Unofficial TikTok Shop Podcast with Jordan West
Ep 529: Lessons Learned From Helping Build One Of The Biggest Cup Companies in North America with Morgan Logsdon, Sixth House Marketing
Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition.
In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling approaches, the value of first-party attribution, and the complexities of attribution models.
Listen and learn in this episode!
Key takeaways from this episode:
- The significance of balancing customer acquisition and retention to fuel successful retention marketing.
- The importance of first-party attribution for understanding the full customer journey and making strategic decisions based on owned data.
- The potential challenges with customer acquisition and retention in the DTC world.
- Establishing a true brand identity, understanding the unique problem the product solves, and focusing on serving a specific community.
Recommended Tools/App:
Triple Whale: https://www.triplewhale.com/
AppSumo: https://appsumo.com/
Recommended Sites:
Uline: https://www.uline.com/
Corkcicle: https://corkcicle.com/
Today’s Guest:
Morgan Logsdon, Founder of Sixth House Marketing began her career in the startup world, taking on various roles as the company brought outsourced agencies in house. This led to valuable experience in direct-to-consumer marketing and product development. After working with other startups in growth and life cycle marketing, Morgan founded her own business, Sixth House Marketing. The company focuses on helping growth stage and pre-launch businesses go to market and scale, with a strong emphasis on branding.
Connect and learn more about Morgan and Sixth House:
LinkedIn: https://www.linkedin.com/in/morganmjenkins/
Website: https://www.sixthhousemarketing.com/