Entrepreneurs on Fire Why Getting AI to Recommend Your Brand is the Next Big Growth Opportunity with Alex Dees
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Feb 27, 2026 Alex Dees, co-founder and CEO of Meridian, builds tools to help brands get visible in AI-driven search. He explains how AI collapses the buyer journey into single chat interactions. He warns that if AI does not recommend your brand it will recommend a competitor. He outlines six factors—clarity, consistency, authority, proof, freshness, and specificity—to earn AI recommendations.
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Viral Launch Accelerated Meridian Growth
- Meridian's early launch video went viral with ~15 million impressions and accelerated company growth.
- Alex credits engagement tactics: giveaway, pattern break, and giving viewers something to talk about.
AI Collapses The Buyer Journey
- AI is collapsing the buyer journey by handling finding, evaluating, choosing, and buying inside a single chat conversation.
- Alex Dees explains buyers now ask AI what to buy and increasingly follow its recommendations instead of browsing multiple sites.
Test Chatbots With Real Buyer Queries
- Test what an AI recommends by running your target buyer query in a chatbot to see which brands it suggests.
- Alex recommends iterating on content so AI surfaces your product when users ask context-rich questions about their use case.