Compound Growth: How U.S. Bank uses AI to drive revenue and results

In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Michael Lacorazza, Chief Marketing Officer at U.S. Bank. Michael shares how U.S. Bank is operationalizing AI across synthetic audiences, personalization, CRM intelligence, and product bundling to drive measurable growth. The conversation explores balancing innovation with risk, building cross-functional buy-in, the cultural power of sports, and why understanding the P&L is the ultimate unlock for modern marketing leaders.

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