Novel Marketing

Innovative Indie Marketing with S.D. Smith

22 snips
Apr 29, 2022
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ADVICE

Build An Audience By Serving A Specific Niche

  • Build an audience by serving a specific niche with helpful free content like a blog.
  • S.D. Smith used StoryWarren.com to serve parents with imagination resources and built goodwill before crowdfunding.
ADVICE

Use Email And Feedback To Shape Your Book

  • Use email lists and two-way feedback to know your readers' pains and craft books they actually want.
  • Smith blogged, invited comments, and used that interaction to shape story vision and reader fit.
ADVICE

Approach Kickstarter As Kickfinisher Not Kickstarter

  • Treat crowdfunding as a finishing tool, not a discovery one: bring your own audience and a high-quality video and product.
  • Smith raised ~$20k and 500+ backers because they made an excellent video and had a ready audience.
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