Simple and Smart SEO: A podcast for Shopify sellers who want to expand beyond Etsy! The Truth About SEO and Pinterest Search in 2024 w/Kate Ahl
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
- leveraging Pinterest for business growth
- Pinterest's constant changes
- Nuances of digital marketing and
- The Importance of sharing experience over advice.
Navigating a business in the AI era?
- Kate shared that there are lots of uncertainty and challenges of running a digital business in the AI era
- She stressed the need for honesty and vulnerability in sharing learning experiences.
- Shifts in the creator economy (TikTok, AI) make it challenging to keep up.
How should businesses use Pinterest?
- Kate encourages businesses to view social media platforms as levers - pull everything to the central part of your business.
- Search intent on Pinterest is critical.
- 97 percent of searches on the platform are unbranded.
- Pinterest users are more interested in products that serve them vs brands.
- Local businesses: optimize your profiles with location details.
Promoted Pins vs. Pinterest Ads
- Promoted pins are more about awareness.
- Pinterest Ads are more about driving specific actions. Both
- A Pinterest ad lets you build an ad from scratch targeting a specific group of people and keywords.
Insights For Building a Woman-Owned
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Book a Shopify Store Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
Start your Shopify Store!
Get SurferSEO!
Metricool (to be everywhere online, you NEED a social media scheduler!)
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!