Agency Business #22: Sean Corcoran on Leading BarkelyOKRP's MissionOne Media
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May 19, 2025 Sean Corcoran, President of MissionOne Media and a seasoned agency leader, discusses his diverse career from political work to founding Mediahub. He shares insights on building a media brand within BarkleyOKRP and highlights the importance of integrated P&L models to foster collaboration. Sean also explores the challenges of in-housing versus outsourcing marketing, reflecting on the recent dismantling of Keurig's agency and the implications for the industry. Plus, he provides unique commentary on leadership transitions and current industry dynamics.
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Boston Talent Pool Experience
- MediaHub thrived in Boston post-Great Recession by consolidating available local talent.
- Sean now recruits talent broadly across cities, avoiding limiting the agency to one location.
Culture Attracts Talent
- People crave advertising work focused on creativity and impact, not media extraction and revenue fights.
- Successful agencies create cultures where work matters and creatives collaborate with media.
BarkleyOKRP’s Big Indie Vision
- BarkleyOKRP builds a "big indie" agency combining full-service roots with tech-forward approaches.
- MissionOne Media was created as an integrated media brand within this multi-office platform.