Defining Hospitality Exploring Data-Driven Trends - Isaac Collazo - STR - Episode # 242
Mar 11, 2026
01:01:59
How does data make the hospitality industry come alive?
In this episode of Defining Hospitality, Dan Ryan welcomes Isaac Collazo, the Head of Analytics at STR and Co-Host of "Tell Me More, A Hospitality Data Podcast." They dive into the integral role data plays in the hospitality industry, from informing strategic decisions to influencing how businesses can adapt in changing economic climates.
Takeaways:
- Utilizing data to enhance operational efficiency. Isaac emphasizes how storytelling through data offers valuable insights that can transform guest experiences and improve service delivery.
- Hospitality is fundamentally about service. By prioritizing the human connections and interactions, businesses can maintain exceptional service standards, no matter the external economic climate.
- Recession and inflation directly impact strategies and performance. Isaac discusses how staying informed on economic trends helps businesses anticipate and react to market changes effectively.
- The growing shift from uniformity to personal experiences. Lifestyle brands are emerging as leaders by catering to unique and individualized guest experiences, setting a new standard in the industry.
- Food and beverage services are essential revenue drivers. By investing in high-quality F&B experiences, hotels can enhance their appeal and drive overall profitability.
- The notable and optimistic turn in demand trends. Despite some economic uncertainties, the rising demand suggests a promising future for the hospitality sector.
- Generational preferences influence loyalty. As guest demographics evolve, hospitality businesses must adapt their strategies to cater to a diverse and changing clientele.
Quote of the Show:
“You want 'em to start with you and stay with you until they no longer travel.” - Isaac Collazo
Links:
- LinkedIn: https://www.linkedin.com/in/isaaccollazo/
- Company website: https://www.costar.com/products/str-benchmark
Shout Outs:
- 1:30 - Adrienne Scribner
- 2:30 - Promise (Hotels) - https://www.promisebrandsuite.com/
- 2:30 - Marriott - https://www.marriott.com/
- 2:30 - IHG - https://www.ihg.com/
- 2:50 - STR - https://www.costar.com/products/str-benchmark
- 3:10 - Jeff Higley / ALICE Conference - https://www.aliceconference.com/
- 5:10 - LaQuinta Inns - https://www.wyndhamhotels.com/laquinta
- 21:20 - Marriott Bonvoy - https://www.marriott.com/loyalty.mi
- 23:10 - Kimpton Hotels - https://www.ihg.com/kimptonhotels/
- 25:20 - W Hotels - https://www.marriott.com/hotels/travel/w-hotels/
- 30:00 - Hyatt - https://www.hyatt.com/
- 30:30 - Tulane University - https://www.tulane.edu/
- 35:50 - Jose Andres / Think Food Group - https://www.thinkfoodgroup.com/
- 35:50 - Bar Mar - https://www.thinkfoodgroup.com/bar-mar
- 36:10 - Death & Co (bar at Ramble Hotel Denver) - https://deathandcompany.com/
🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/
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