20Angel

20Angel: Andreas Klinger

May 30, 2023
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ANECDOTE

Anti-Portfolio Shaped His Investing Rules

  • Andreas' anti-portfolio taught him three lessons: don't over-rely on expert references, widen narrow theses, and question hard valuation caps.
  • He adjusted his approach after missing big developer-tool wins and sticking rigidly to valuation limits.
ADVICE

Bring A Lead VC For Pre-Seed Rounds Over $1M

  • If raising above $1M at pre-seed, include a small VC 'C' to signal rigorous diligence to future investors.
  • Prefer VCs with clear sector brands you can summarize and who help with targeted introductions.
INSIGHT

VCs Need A Clear Brand To Be Useful

  • VCs must be a clear, memorable brand to provide introductions and market signal; generic investors add little founder value.
  • Being a product-minded fund with content and community wins mindshare among founders and peers.
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