The Cyber Go-To-Market Talk podcast for cybersecurity sales and marketing teams Regulation, Revenue, and Reluctance: Selling to OEMs in Cyber
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Are you struggling to identify the most lucrative customer segments for your cybersecurity solution? Wondering how new regulations are shaping buying behavior among OEMs and enterprises? Curious about how innovative technologies and partnerships can accelerate your go-to-market and revenue growth? This episode is packed with insights tailored for sales and marketing leaders at cybersecurity companies who are eager to drive faster and smarter sales outcomes.
In this conversation we discuss:
👉 Evolving the Ideal Customer Profile (ICP) for NetRise and adapting to changing buyer motivations
👉 The growing impact of global regulations and software supply chain transparency on the cybersecurity sales landscape
👉 How ecosystem and technology partnerships unlock new growth channels, especially through innovative data integrations
About our guest:
Robbie Robbins is the VP of Business Development and Partners at NetRise. With a rich background in cybersecurity sales, BD, and partnerships, Robbie brings firsthand insight into scaling go-to-market efforts in one of the industry’s most dynamic segments.
Summary:
Tune in as Robbie Robbins shares how NetRise is adapting its GTM strategy, leveraging partnerships, and responding to regulatory headwinds to build awareness and accelerate sales. You'll hear actionable advice and real-world examples that can inform your own sales and marketing initiatives in the cybersecurity sector. Don’t miss this opportunity to learn what’s working from industry practitioners—listen now!
Links:
- Connect with Robbie Robbins on LinkedIn
- Learn more about NetRise
- Book time with Andrew Monaghan: 30-minute meeting
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