Ep 143 Inside the Design & Launch of Sydney's Newest Aesthetic Clinic | Kian Moini

Episode 143 hosts Kian Moini (Owner and operator of a newly launched aesthetic clinic called 'Q-Tox' based in Sydney, Australia)

We discuss the ups, downs and in-betweens of conceptualising and creating a new aesthetic clinic in a very competitive market - covering everything from the design and fit-out, signature scents, financing and recruitment.

As a new entrepreneur in the space, Kian walks us through his journey from the initial concept to his imminent opening in October 2021 - creating an ultra-modern, injectables-only clinic that aims to stand out from the crowd.

00:00 Introduction 01:04 Launching a New Clinic After Lockdown 04:55 Identifying a Gap in the Mid Tier Market 10:59 Why Chain Clinics Are Losing Competitive Edge 18:27 Choosing the Right Location and Business Model 26:25 Customer Acquisition and Marketing Strategy 33:29 Designing a Premium Patient Experience 41:37 Importance of Branding, Environment and First Impressions 48:53 Building Systems, Processes and Technology Infrastructure 52:09 Recruiting the Right Injectors and Creating Partnerships 61:45 Pricing Strategy and Competing on Value Not Discounts 68:49 Step by Step Process of Planning and Building a Clinic 76:38 Common Challenges When Opening a New Practice 80:09 Retaining Staff and Creating Career Progression 86:34 Long Term Vision and Sustainable Business Growth

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