Leighton is joined by partners of the show, The Revenue Club, with Chris Knight and Rob Corcoran, for a straight-talking conversation that takes on some of the biggest myths around dynamic pricing and using spare tee times to drive additional revenue for golf clubs. Together, they challenge the idea that flexible pricing creates a race to the bottom, attracts the wrong type of golfer, or negatively impacts members, and instead explore how it can be used sensibly to strengthen a club's overall commercial performance.

Eddie is then joined by David Scott, Captain of the PGA of Great Britain and Ireland, Honorary Professional of The R&A, and, when he's not doing all that, General Manager of Dumbarnie Links. David talks through his journey in the game, from playing to working in a variety of roles at some outstanding clubs, all leading to his current role at Dumbarnie. He's a respected figure in the industry and his perspective on both golf and club management makes this a really worthwhile listen.

As a bonus for GCTUK listeners, The Revenue Club are offering a free benchmarking report on your green fee revenue, along with a visit to walk you through the findings. Just mention that you're a GCTUK listener when you get in touch via www.therevenueclub.co.uk

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David Scott, GM - Dumbarnie Links and Myth-Busting with The Revenue Club - GCTUK 143