Dan Kennedy's Magnetic Marketing Podcast

The Mindset Of Money, The Marketplace And You

Apr 15, 2022
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INSIGHT

Money Responds To Merit, Not Need

  • Money is totally unresponsive to need and does not flow because you deserve it.
  • Money moves to merit and to what the market values, not to sympathy or sacrifice.
INSIGHT

Your Inner Attitude Colors Your Marketing

  • Internal attitudes and feelings leak into advertising, staff behavior, and customer perception.
  • Unaddressed entitlement or negativity creates invisible obstacles that repel prospects.
ADVICE

Target One Specific Audience First

  • Get crystal-clear about your exact audience and market before crafting messages.
  • Aim ads at a very specific person because clarity makes messages magnetic to money.
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