Building a brand while remaining true to your values, with Rawcology Founders

What does it really take to scale a food brand when your standards make everything harder?

In this episode, Eva sits down with Tara and Megan, the founders behind Canadian functional food company Rawcology. What started in a family kitchen with a dehydrator and a mission to remove inflammatory ingredients from everyday snacks has grown into a nationally distributed brand now carried by retailers including Whole Foods, Bulk Barn and Costco.

But growth didn’t follow the typical startup playbook. They chose to self-manufacture instead of co-packing, prioritized ingredient integrity over margins, and navigated fundraising as a women-led company in a category dominated by massive incumbents.

They share the realities behind building a CPG business — the economics of distribution, why the system favours cheap food, the bias they encountered raising capital, and how staying close to customers shaped their product strategy.

This is a conversation about entrepreneurship, resilience, and defining success on your own terms when your values come first.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale