Zach Sang Show The Jonas Brothers & Benson Boone
May 12, 2023
Benson Boone, a rising pop singer-songwriter promoting his EP Pulse, joins to chat songwriting, touring, and personal stories. Kevin, Joe, and Nick Jonas, the pop-rock brothers, talk new music, tour plans, and business ventures like popcorn and tequila. Short, lively conversations cover album themes, rapid songwriting moments, international buzz, and band-family balance.
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Promo As Creative Fan-Building
- The Jonas Brothers treat promo as creative collaboration, using TikTok and creators to reconnect with fans.
- They frame live shows and content as extensions of their discography and fan relationships.
Evolution Rooted In Classic Influences
- The new Jonas Brothers album merges 70s/80s influences with modern production to evolve their sound.
- They use family themes and fatherhood to add emotional depth and set future musical direction.
Apply Music Campaign Thinking To Brands
- Treat side businesses like creative projects: apply music-campaign thinking to product launches.
- Focus on authenticity, story, and product quality rather than just slapping a name on something.