the gtm engineer Scaling AI in your GTM strategy with Ted Eltringham
Ted Eltringham worked in growth at Rippling and Samsara before starting Architect to build an agentic AI website. He has been using AI in his go to market campaigns since the day that (OpenAI first model) launched. We talk about how to use AI judges to find the best models and eliminate hallucinations, his learnings from growth at Rippling & Samsara, and how to become a GTM engineer.
In this podcast, we discuss:
* Using AI to build automatic reply handling for cold outbound campaigns
* The concept of an AI judge to pick the best models and reduce hallucinations at scale
* Some of Ted’s most creative growth campaigns while at Rippling and Samsara
* How to start building GTM engineering skills and evaluate those skills
* One practical piece of advice every company can follow to better integrate AI in their business
Episode highlights:
* Ted built automatic reply handling for his cold outbound campaigns to reply within minutes and increase reply rates.
* Finding the best AI models for your needs by finding an initial winner and comparing all new model launches against the baseline.
* Ted uses multiple AI judges for any of his more complicated or important workflows. This reduces the chance of error, and it allows him to train an agent on what amazing looks like.
* Using traffic accident APIs to build cold outbound campaigns at Samsara and how to build customer lookalike audiences after every closed won deal.
* The concept of an AI automation engineer that can hop between different business departments to help them automate workflows and better incorporate AI.
Where to find Ted Eltringham:
Transcript details:
(00:00) Introduction to Ted and the conversation
(02:36) Ted's journey into growth and GTM engineering work
(05:04) Incorporating AI in GTM work, including reply handling and how to structure prompts
(06:43) AI in Outbound and Email Automation
(09:29) Finding the best models and using AI Judges to QA at scale
(15:27) The most important skills to maintain with the rise of AI
(17:50) What it’s like working in growth at first growth startups and some of Ted’s most creative experiments
(26:23) Building valuable GTM engineering skills
(31:53) How to build the GTM engineering muscle inside of your business and evaluate talent
(37:23) Underrated tools and the future of GTM engineering
(40:50) Architect as the first agentic website and conclusion
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