136: Nick Kullin - Building a Buyer Persona

Whether you refer to it as an avatar, perfect client or buyer persona, the message is clear. If you want to connect fully with your clients, you must clearly understand how they think, act, react and feel. In today’s episode, we’re peeling back the rationale for building a buyer persona.

Nick Kullin is a fearless young entrepreneur who always believed that inside of every successful self-made person is a poor kid who followed his dream. Nick took a somewhat unconventional path in life and started his entrepreneurial journey at an early age. His goals for the "best life" and control over his destiny lead him away from a traditional college-bound path and instead into building a successful marketing agency.

While building his business, Nick realized that the companies who needed his help the most to grow, couldn’t afford the retainers or long-term commitments. Armed with passion, an acknowledged need, and a specific ability, he Founded Second Flight Academy; a premier 8-week 1-on-1 growth hacking, and marketing program designed to develop your buyer persona's.