In this episode, hosts Brad and Michael share the story of a physician starting her own wellness practice. While she took many important steps to launch her business, she overlooked a critical early step: conducting a trademark search. This led to a cease and desist letter that threatened her brand and practice just weeks before opening. Tune in to learn how to legally protect your brand, why picking a business name or website alone is not enough, and how proper trademark due diligence can protect your practice.
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