454. The AI Winners and Losers in Creative Services and What Separates Them

In this episode, Brad Hairston talks with Daniel Jurow, Founder and Principal Advisor at Sevoir Group, a management consultancy focused on creative services, including agencies, studios and martech firms. Daniel explains how AI is disrupting creative businesses and the strategies being employed to excel in the new environment.

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What we discussed with Daniel:

* AI adoption patterns across creative businesses

* How AI is fundamentally changing the business model of creative and professional services businesses

* Learnings from the collapse of Technicolor, the pioneer in cinematic color and visual storytelling

* The biggest gap between what AI can do versus what organizations can actually absorb

* How agencies and studios should restructure their revenue models in light of AI disruption

* AI actor Tilly Norwood – good or bad for media & entertainment?

* Indicators of whether AI will create or destroy value in a creative business

* Operationalizing personalization at scale

* What the Nike+ venture revealed about creative businesses and brands partnering with AI and automation companies

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