For The Long Run: Exploring the Why Behind Running More Than a Race: UTMB Founders Michel and Catherine Poletti Discuss the Trail Running Boom
If you’ve ever considered running a global race series like UTMB, learn from the founders on why it’s so much more than a race.
Jon sits down with Michel and Catherine Poletti, the founders of the UTMB race series. They share their journey of starting and growing UTMB, along with essential business insights for organizing races. You won’t want to miss the philosophy that has been the foundation of their success.
Jon chats with Michel and Catherine about:
Early Challenges and Growth of UTMB
Expansion and Sustainability
The Global Trail Running Boom
Partnership with Ironman
Maintaining Control and Expanding Globally
Balancing Business and Community Values
Stay Connected:
Follow UTMB on Instagram:
https://www.instagram.com/utmbworldseries/?hl=en
UTMB’S Website:
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