How to reach people who are tired of being marketed to feat. Carolyn Pollock

In this episode, we tackle one of the biggest challenges facing marketers today: how do you break through when people no longer trust what brands are saying? We dig into why traditional marketing feels hollow to many audiences, how expectations for authenticity and relevance have evolved — and what it really takes to rebuild trust, long-term. Expect real talk about balancing data-driven campaigns with human-first storytelling, shifting from “selling” to “serving,” and how to adapt when attention is scarce but scrutiny is high.

About the guest:
Carolyn Pollock is the former CMO of Tailored Brands, where she helped guide a set of legacy retail brands through major shifts in the market. She has a grounded, practical view of what marketing looks like when things get messy, and she’s honest about what it actually takes to earn trust. Carolyn brings a clear eye, a steady hand, and a lot of lived experience to this conversation.