Accessible Beauty: The Billion-Dollar Market Beauty Brands Ignore (ft. Ashton McGrady)

This week on Calling in Sick, we're talking about something that affects 1 in 6 people... but somehow, the beauty industry still hasn't gotten the memo. I'm sitting down with Ashton McGrady, disabled beauty creator, accessibility consultant, and co-founder of Wishing Well Collective, to talk about why the beauty industry keeps ignoring disabled consumers, what it actually looks like to design for accessibility (hint: it's not a campaign), and how brands are leaving trillions on the table.

We're diving into:

✨ What "accessible beauty" actually means, and why your fave brand may get it wrong

🚩 The difference between performative inclusion and real accessibility

💄 Ashton's low-spoon beauty routine and how to simplify self-care on hard days

🔥 Hot takes on every beauty trend (semi-permanent makeup, skin cycling, LED masks, tinted SPF, and more!)

Plus, we're playing Accessible or Not with some of your most-loved products... and the results might surprise you.

xx, Alex

💬 Comment: What's one beauty product or brand that has made you feel truly seen?

TIMESTAMPS

Intro:

00:00:00 Welcome back to Calling in Sick!

00:01:46 Alex’s Picks of the Week (Tilt, Rare Beauty)

Accessible Beauty with Ashton:

00:03:30 Intro to Ashton and accessibility consulting

00:08:04 Ashton’s health background and diagnosis

00:17:40 How Ashton fell in love with the beauty industry

00:20:01 Starting a consulting business (Wishing Well Co.)

00:26:03 Defining accessible vs. inaccessible beauty products

00:34:40 The role of an accessibility consultant

00:40:24 What good accessible design looks like (Tilt, Guide Beauty, Rare Beauty)

Conclusion:

01:00:51 One Brain Cell Show: Paradise and Dinosaur (Netflix)

01:05:47 Where to find Ashton

01:06:42 Thank you for listening!

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Connect with our Guest, Ashton McGrady!

• Instagram - https://www.instagram.com/radiantlygolden/

• Podcast - https://open.spotify.com/show/3mJfoDWsvKYDILyrXquHJ0?si=069b8d9c35ed4165

• Her Consulting, Wishing Well Co. - https://www.wishingwellco.com/

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Produced by: Alexandra Wildeson — https://www.instagram.com/alexandrawildeson/

Alex’s Picks of the Week:

We’re talking accessible beauty, so I obviously am giving the shout-out to the QUEENS of the industry!!! 

✨Tilt Beauty — https://go.shopmy.us/p-49609360

AWILD15 for 15% off at checkout

✨Rare Beauty — https://go.shopmy.us/p-29262843

#AccessibleBeauty #DisabledBeauty #ChronicIllness #SpoonieLife #InvisibleIllness #EhlersDanlosSyndrome #EDSAwareness #POTS #ChronicPain #DisabilityAwareness #BeautyForAll #InclusiveBeauty #AshtonMcGrady #WishingWellCollective #AccessibilityMatters #LowSpoonDays #SkinCare #BeautyTips #CallingInSickPodcast #AlexWildeson #RareBeauty #TiltBeauty

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