Waveform: The MKBHD Podcast Sara Dietschy's Creative Advice, Super Bowl Ads, & Google Glass 2
Feb 7, 2020
Sara Dietschy, a YouTuber and podcaster famed for her creative insights, joins the discussion. Highlights include a humorous take on Super Bowl ads versus YouTube's targeted approach. Sara shares invaluable creative advice for aspiring content creators navigating today's crowded landscape. The conversation also covers the return of Google Glass 2, with exciting features and reflections on its past, and a glimpse into the competitive Pocophone X2 smartphone. The episode wraps with enthusiasm for new projects and the importance of positivity in tech content creation.
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Episode notes
Peak Smartphone?
- The smartphone market is both at and not at its peak.
- While improvements have slowed, innovations like folding phones and high refresh rates indicate ongoing evolution.
Super Bowl Ad Inefficiency
- Super Bowl commercials, despite their high cost, often lack focus and targeted demographics.
- They resemble billboards, prioritizing broad reach over specific consumer engagement.
Targeted Digital Ads
- Instead of Super Bowl ads, invest in targeted digital campaigns for higher conversion rates.
- Focus on platforms like YouTube, where demographics and interests can be precisely targeted.