This Week in Startups

E1040: Figma CEO & Co-Founder Dylan Field shares insights on crucial moments in Figma’s creation, overcoming SaaS burnout, active vs. passive user-pricing, getting Greylock & Sequoia to invest after they initially passed & more!

Mar 27, 2020
Dylan Field, CEO and co-founder of Figma, shares his journey in the world of collaborative design tools. He discusses the pivotal role of WebGL in Figma's creation and the flourishing of ChromeOS in schools. Dylan also dives into the challenges of SaaS pricing, highlighting the importance of transparency and user trust. He reflects on Figma's rapid feature releases and how remote work has reshaped insights into team performance. Plus, learn about the company’s funding journey and the lessons learned from initial rejections by major investors.
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ADVICE

Bottom-Up SaaS

  • SaaS businesses should strive for bottom-up adoption, empowering individual users.
  • This allows for organic growth and minimizes friction in the sales process.
ADVICE

SaaS Transparency

  • SaaS companies should prioritize transparency and trust by clearly communicating pricing.
  • Emulate Slack's active-user model, providing regular usage reports to foster trust.
ANECDOTE

Thiel Fellowship and Mahalo

  • Dylan Field and Josh Browder were both Thiel Fellows.
  • Jason Calacanis shared an anecdote about Google's harmful impact on Mahalo.
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