The a16z Show Creators, Creativity, and Technology with Bob Iger
484 snips
Jan 6, 2023 
Bob Iger, former CEO of Disney and mastermind behind acquisitions like Pixar and Marvel, shares insights on how technology reshapes creativity and content. He discusses navigating the transition from traditional media to streaming and the importance of storytelling. Iger highlights the significance of feedback and risk in fostering creativity, plus the challenge of decentralization in decision-making. The conversation also touches on immersive experiences and the future of content in a rapidly evolving digital landscape.
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Black Panther Budget
- Bob Iger encouraged Ryan Coogler to spend what was needed for Black Panther, leading to its success.
- Iger prioritized the story and quality over initial budget concerns about the all-black cast.
Content is King
- In 2005, Bob Iger prioritized high-quality branded content over distribution.
- He predicted technology would proliferate distribution and consumer access, thus great content would prevail.
Acquiring Pixar
- In 2005, Disney Animation was struggling while Pixar thrived, so Iger decided to buy Pixar to fix Disney Animation.
- This bold move, despite Pixar not being for sale, was driven by the belief in acquiring talent and revitalizing Disney.
