Pro bono work. Is it too good to be true? Some view it as a generous donation of our skills. Others as a strategic way to entice new clients. And for those who’ve been burned, believe it’s devaluing the industry.
In the last episode of season 3, we’re joined by two industry heavyweights to discuss the benefits and pitfalls of working for free. Legendary Paula Scher, Partner at Pentagram, who shares the story of her prolific pro-bono projects for The Public Theatre and other charities – and the importance of a collaborative relationship with creative freedom.
While Mirella Arapian, Founder and ECD at MEK, started a studio with the intention of donating their time to pro-bono projects – but the reality was more complex than they realised. Low effort from clients, endless rounds of feedback, scope creep and lackluster creative results.
So what is the key to pro bono projects that benefit studios and clients alike? And are we doing a disservice to the industry by giving away our skills for free, even if it is for a good cause.
Join us in an honest, authentic conversation about generosity, labour, and where to draw the line.
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Netflix documentary: ‘Abstract: The Art of Design’
DAIS 10 year project: https://dais.com.au/passion-project/ten-year-project-2020-2030/
The One Percent programme: https://buildingelements.com/theonepercent/
Studio Every: https://www.studioevery.com/perspectives/-2-weeks-2-charities
Jonty Sharples article: https://www.linkedin.com/pulse/pro-bono-sucks-everyones-blame-jonty-sharples/
The Resourceful Designer article: https://www.resourcefuldesigner.com/navigating-pro-bono-design-work-for-non-profits-and-charities-rd320/
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Stories: Jennie Potts, Martin Boath & Andy Cooke
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