Brand Trends This Week: Gen Z, Starbucks, Super Mario & What's Shaping Consumer Culture

This week on On Brand, we're diving into the biggest brand trends, pop culture moments, and marketing news that prove — once again — that everything is a brand. From Trump social media controversy to Gen Z financial trends showing young people moving back in with mom and dad, we unpack what it all means for how we connect, consume, and believe.

We explore why Gen Z and religion are becoming inseparable as young people turn to faith for meaning, how economic uncertainty is making radio contests cool again, and why seniors on social media are one of the fastest-growing digital demographics. Plus: did you know the average age of U.S. homes is 44 years — and what that means for real estate branding?

We also get into antisemitism in modern art, Starbucks tipping culture and what it means for the future of retail customer experience, and why the Super Mario Brothers movie is the brand marketing success story of the decade.

If you're into branding strategy, consumer behavior, marketing trends, and cultural commentary, this is your episode.

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