In the latest Ask An Expert Series, Anne Mezzenga and Chris Walton sit down with Firework's Head of Commerce and Partnerships Eva Wang to discuss how retailers can offer their customers best-in-class, in-video shopping all on their own digital channels.
The three of them go deep on:
– New, fully-native, instant checkout solutions for video commerce
– TikTok’s in-app commerce pilot and how brands should think about video operations in and outside the walled gardens of social platforms
– Reducing video production budgets while making content that increases customer engagement
– Properly preparing your brand for live commerce
For more information on Firework, head here: https://firework.com/
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