In this eye-opening episode, I have the pleasure of hosting John Ruhlin, the author of the renowned book "Giftology." Together, we delve into a significant opportunity that many authors overlook: leveraging books to secure referrals and cultivate meaningful relationships. It's a perfect blend of mindset and methodology that can truly transform your book's impact.
During our conversation, John shares his valuable insights on the following topics:
- The intriguing story behind selling the first 50 copies of his book at $250 each, and how it allowed him to stand out from the noise.
- Exploring the "giftology" method and its powerful applications in selling books, generating referrals, and nurturing relationships.
- The importance of scheduling your book launch party prior to commencing the writing process.
- Unveiling the concept of the 5-year launch plan and its instrumental role in selling over 100,000 copies of his book.
- How a book can elevate your speaking fees and unlock new opportunities.
If you're a speaker, business owner, or simply seeking to deepen your relationships using the power of your book, this episode is for you.
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Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business