Always Take Notes

#163: Abigail Bergstrom, literary agent and novelist

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Jun 27, 2023
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INSIGHT

Agenting Suited Her Entrepreneurial Instincts

  • Agenting appealed because it removed internal publisher politics and let Abigail act entrepreneurially, working directly with talent and IP.
  • She found agenting matched her preference for solo decision‑making and creative development.
INSIGHT

Merging Digital Talent And Traditional Publishing

  • Gleam Futures combined talent management's digital reach with publishing expertise to offer authors both platform strategy and traditional editorial support.
  • Abigail pitched and launched a digital‑first literary arm despite internal doubts and rapid success followed.
ADVICE

Treat Platforms As Marketing Signals Not Proof

  • Use an author's presence across platforms as part of a marketing strategy but judge books first on writing quality.
  • Abigail warns followers alone don't make a successful book; social reach is a useful starting signal not a substitute for strong prose.
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