Tech Brew Ride Home Thu. 05/18 – Montana Bans TikTok
May 18, 2023
Montana has made headlines by becoming the first US state to ban TikTok, sparking a potential legal showdown over free speech. Meanwhile, YouTube is introducing unskippable ads for TV viewers, reflecting new advertising strategies. The cryptocurrency world faces challenges as Voyager's bankruptcy raises questions about customer recoveries. In drone delivery news, Amazon lags behind competitors like Wing and Zipline. Lastly, Apple’s mixed reality headset has faced design hurdles, evolving into a bulkier version amidst leadership issues.
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Montana's TikTok Ban
- Montana's TikTok ban raises First Amendment concerns and enforcement questions.
- It remains unclear how the state will address VPN usage and existing app downloads.
YouTube's Unskippable Ads
- YouTube introduces 30-second unskippable ads for TV viewers, mirroring traditional TV ad formats.
- This shift aims to capitalize on YouTube's growing TV viewership and secure higher ad rates.
Netflix Ad Tier Growth
- Netflix's ad-supported tier, just six months old, boasts nearly 5 million users and drives 25% of new sign-ups.
- This success indicates strong user engagement and validates Netflix's ad strategy.