Why Do Inspired Clients Stay Stuck? Build workshops that drive real change with Jake Wysocki

Nov 7, 2025

Jake Wysocki, a workshop designer and facilitation expert, shares his journey from engineering to creating transformational workshops for coaches and consultants. He discusses the importance of caring for participants and using human-centered design to upgrade workshop experiences. Jake reveals his 10-50-99 Rule for just-in-time design and emphasizes the significance of fun in learning. He explains how to create memorable moments and transform content delivery into real outcomes, making workshops versatile tools for business success.

Ask episode

AI Snips

Chapters

Books

Transcript

Episode notes

ADVICE

Sell The 10% Then Iterate

Do not fully design the workshop before you sell or validate it.
Design the initial 10% to sell, then iterate using customer feedback.

ADVICE

Define Outcomes And Program Identity First

Clarify three inputs before designing: client outcomes, business outcomes, and program identity.
Use three adjectives to define the experience lens for all design decisions.

ADVICE

Reassure Attendees Early

Make early attendees feel confident they made the right decision by affirming value quickly.
Use brief, human touches (e.g., short personal videos) to increase connection and retention.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

🎙️ Designing Workshops That Drive Real Change | Jake Wysocki on Level Up Creators

If you're a coach or consultant who delivers workshops, trainings, or group programs, you need to hear this.

In this episode of Level Up Creators, Amanda sits down with Jake Wysocki, workshop designer, facilitation expert, and creator of World-Class Workshops. Jake shares how coaches and consultants can design high-engagement, high-outcome experiences that actually drive transformation—not just “edutainment.”

With a background in engineering and design thinking (yes, really), Jake blends systems thinking with human-centered facilitation to help you lead sessions your clients will rave about—and remember.

In this episode, you’ll learn:
✔️ What separates a world-class workshop from a forgettable one
✔️ Why most consultants teach too much and facilitate too little
✔️ Jake’s 10-50-99 Rule for just-in-time workshop design
✔️ How to build in emotional moments, connection, and momentum
✔️ Why fun is a core ingredient of effective learning
✔️ How to run free or paid workshops that convert to longer-term engagements
✔️ The difference between content delivery and client transformation
✔️ How workshops can become the “Swiss army knife” of your consulting business

Whether you're running 90-minute workshops, in-person retreats, or cohort-based programs—Jake's frameworks will change the way you think about everything from prep to follow-up.

—

🧋 Amanda’s Links:
Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/
Website → https://welevelupcreators.com/
Newsletter → https://newsletter.welevelupcreators.com/
Apply to the MRR Accelerator → https://www.mrraccelerator.com

Book a Free 45-Min Workshop Why Session with Jake:
→ https://worldclass.kit.com/why?utm_source=level-up-creators&utm_medium=podcast&utm_campaign=workshop-why

(Clarify the purpose, promise, and design lens for your next workshop)

🔗 Follow Jake:
LinkedIn → https://www.linkedin.com/in/jakewysocki/
Website → https://www.intentioncraft.com/

👇 Drop a comment: What’s your biggest challenge in designing client workshops?

🔔 Like, subscribe, and turn on notifications so you never miss a new episode.

#Workshops #Facilitation #GroupPrograms #DesignThinking #CoachingBusiness #ConsultingBusiness #JakeWysocki #AmandaNorthcutt #MRRAccelerator #LevelUpCreators #InstructionalDesign #LearningExperience #CustomerTransformation

Level Up Creator School
Our school is the ultimate creator subscription: education + a full fractional business team of advisors.
Check it out here!