The Self Publishing Show

SPS-437: Author Events - Discoverability in the Age of AI with James Blatch & Cissy Mecca

8 snips
Mar 5, 2026
They tackle the discoverability crisis as AI floods self-publishing platforms with low-quality titles. They explore metadata tactics, Google Books previews, and consistent blurbs to help books surface. They discuss widening audiobook distribution and using YouTube shorts for discovery. They debate a refundable KDP upload fee to deter content farms and protect readers.
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ADVICE

Put Audiobooks Wide And Use YouTube Shorts

  • Use wider audiobook distribution and repurpose audio on platforms like Spotify and YouTube to gain discovery beyond Audible exclusivity.
  • James found Spotify income offset Audible royalty drops and recommends episodically releasing audiobook chunks or Shorts to build discovery and monetization.
ANECDOTE

James Took Audiobooks Wide And Plans YouTube Monetization

  • James plans to monetize YouTube after reaching 1,000 listening hours by episodically releasing audiobook chapters to drive traffic.
  • He already took audiobooks wide for Spotify and says Spotify payments quickly made up for Audible royalty drops.
ANECDOTE

Hail Mary Audiobook Shows Premium Production Hooks Listeners

  • James praised Andy Weir's Hail Mary audiobook as a model of exceptional narration and production that hooks listeners immediately.
  • He described listening everywhere — train, hotel, shower — and how top production drove his strong engagement.
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